Billionaire entrepreneur Richard Branson sharply criticized the United States’ recent tariff measures on Monday, describing the resulting market turmoil as “predictable but preventable.” In a post on X, the Virgin Galactic founder argued that while the concept of reciprocal tariffs might have merit to some, the government failed to give American businesses adequate time to adjust.

“Even if you agree with the premise of these tariffs, every reasonable effort should be made to give US companies sufficient time to adapt,” Branson wrote. “The opposite has happened, and now financial markets everywhere are in free fall, with catastrophic results for ordinary Americans and for the rest of the world.”

Branson expressed concern about the U.S. dollar losing strength, stating that this devaluation would lead to higher consumer prices domestically. He cautioned that the current approach does not represent a sustainable or “winning” long-term strategy.

He further warned that the government still has a narrow window to mitigate the crisis. “There is still time to react, but the reaction must come in the next few hours,” he insisted. “Should Washington not own up to this colossal mistake and change course, the U.S. will face ruin for years to come.”

His remarks add to the growing criticism of President Donald Trump’s aggressive trade stance, which has triggered volatile market reactions and economic uncertainty. As businesses and consumers brace for continued fallout, Branson’s urgent message underscores the stakes involved if the current policy path remains unchanged.

With market indicators flashing warning signs and global confidence shaken, many are watching to see whether the administration will alter its course or double down on its hardline trade strategy.